Digital marketing is applying all marketing techniques to digital channels. Different sources can be used to promote services and products like SMS, search engines, email, websites, social media and mobile devices. The digital nature of this marketing method makes it a cost-effective means of promoting one’s business.

What are the Basics of Digital Marketing?

There are two types of digital marketing; one of these pulls digital marketing. It aims to encourage consumers to come to you by visiting your business or making a call to action. Some of the typical examples of pull digital marketing are websites and other internet-based mediums. Pull marketing is often called inbound marketing.

Another type of digital marketing is pushing digital marketing. It promotes the marketing information directly to your customers. Typical examples include SMS, email and RSS that target the customer with a customised message. Push marketing can also be called outbound marketing

Digital Marketing Tactics are as follow:-

  • Search Engine Optimization (SEO)

This is the process of optimising your website to "rank" higher in search engine results pages, increases the amount of organic or free traffic that your site receives.

  • Content Marketing

This term denotes the creation and promotion of content assets to generate brand awareness, traffic growth, lead generation, and customers. The channels that include in content marketing strategy:-

Blog posts.

Ebooks and whitepapers.


Online brochures and lookbooks.

  • Pay Per Click (PPC)

It is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Google AdWords is the most common example, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.

  • Social Media Marketing

This promotes your brand and your content on social media channels to increase brand awareness, traffic, and generate leads for your business.

  • Affiliate Marketing

This is a type of performance-based advertising where you receive a commission for promoting your or someone else's products or services on your website like youtube, amazon etc.

  • Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.

  • Marketing Automation

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

Email newsletters.

Social media post scheduling.

Contact list updating.

Lead-nurturing workflows.

Campaign tracking and reporting.

  • Email Marketing

Companies use email marketing for communicating with their clients. Email is used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you can send in an email marketing campaign include:

Blog subscription newsletters.

Follow-up emails to website visitors who downloaded something.

Customer welcome emails.        

Holiday promotions to loyalty program members.

Tips or similar series emails for customer nurturing.

  • Online PR

Online PR is of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space. The channels you can use to maximise your PR efforts include:

Reporter outreach via social media.

Engaging online reviews of your company.

Engaging comments on your website or blog.

  • Inbound Marketing

Inbound marketing refers to the "full-funnel" approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.

Who Needs Digital Marketing Services?

Digital marketing is important to any business regardless of its size. It can help you achieve the substantial leap you’ve been looking forward to. Your digital marketing strategy could differentiate you from your competitors and help you stand out. Without the right digital marketing strategy, you will miss a lot of opportunities for growth. It doesn’t matter what kind of business you are running right now. More and more people are using today digital technology to find information, buy products and assess the services they use.

A good portion of your target customers might be in this group. If your prospects are online and you are not, you are missing so many opportunities. You might be left behind your competitors and lose business in the process.